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Publicity Club of Chicago
Education Series
2008 |
Whether you are an experienced professional who
wants to continue to hone your craft; you're
changing job responsibilities and need a refresher
course; or you're just starting out as a
professional communicator, make plans to attend our
2008 Education Series.
Courses to be held at:
NEW LOCATION
DePaul's Lewis Center Building
25 East Jackson (southwest corner of Jackson and
Wabash)
Room 1104
6:00–7:30 p.m.
(Scroll all the way down for the link to
online registration.)
Attending even four education classes is
akin to going through a
semester of PR courses at most colleges. Course content of the PCC series is
intentionally short on theory, and
long on practical information that will hone the PR skills of new or even
veteran PR professionals. Each class
features top level PR practitioners who share their knowledge and experience in
a small, intimate setting,
affording a great opportunity for one-on-one interaction. It’s also a terrific
opportunity to meet peers and network
with veteran Chicago PR professionals.
 The
Publicity Club of Chicago is proud to have DePaul
University as a sponsor of our 2008 Education
Series. From their award-winning academic programs
to their state-of-the-art learning facilities,
DePaul University is a natural fit for our
professional development programming.
WHEN?
This year’s series of four classes will run on Tuesday evenings from 6:00 – 7:30
p.m. on these dates:
January 29,
February 5, 12 and 19
WHERE?
NEW LOCATION
DePaul's Lewis Center Building
25 East Jackson (southwest corner of Jackson and
Wabash)
Room 1104
COURSE OUTLINE
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Communicating Effectively with the Media
During a Crisis Our panel will share
best practices for effectively managing and
communicating with media during a crisis,
ranging from negative company news to bad
product news. Get tips on how to manage the
media and walk the fine line of balancing
honest and open communication while
protecting company reputation.
Invited guests include
Mary Patrick
Jasculca/Terman & Associates
Patricia Whalen
DePaul University
Thom Serafin
Serafin & Associates
Mary Moster
L.C. Williams & Associates
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Jan. 29 |
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Topical Media Relations How do you get news coverage for your clients
when there is no new news to share? Our panel will discuss ways to keep your
clients topical, generate a buzz, create a relationship and identify trends that
will help “spin” the news in your favor.
Invited guests include
Carrie Walker
WLS-TV (ABC)
Stacey Frank
ExpertSource/Business Wire
Sara Fiedelholtz
Former Trend Scout, WGN-TV
Cheryl McPhilimy
McPhilimy Associates |
Feb. 5 |
| Event-Driven
Promotions: How to Get the Media and the
Word Out At some point, every PR
professional will be asked to get media
coverage for an industry or company event.
Hear how PR professionals have successfully
garnered media coverage for their events and
hear from the media on what types of events
get covered.
Invited guests include:
Gail Lavielle
Sears Holding Company
Cassandra Gaddo
Today’s Chicago Woman
Claire Altschuler
Alzheimer’s Assn-Greater IL Chapter
Pam Oliver
WMAQ-TV
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Feb. 12 |
| The Web as
Your Online Media Relations Partner
Nearly every media relations campaign today
could contain an online strategy. Find out
how YOU can take your entire campaign
online, meet your goals and measure the
results.
Invited guests include:
Raschanda Hall
Business Wire
Phil Gomes
Edelman Worldwide
Tom Ciesielka
TC Public Relations
David Armano
Critical Mass
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Feb. 19 |
PRICING
Flexible pricing is available for the series, but the most cost-effective way to
register is for the entire series.
The series always fills up fast, so register today by clicking the link below
(or fax your reservation form with
Amex/Visa/Mastercard number
to PCC at 773-463-5570.) By mail, send your check and reservation to PCC at:
Publicity Club of Chicago, P.O.,
Box 10916, Chicago, IL 60610.
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