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Publicity Club of Chicago
Education Series
2009 |
 Whether you are an experienced professional who
wants to continue to hone your craft; you're
changing job responsibilities and need a refresher
course; or you're just starting out as a
professional communicator, make plans to attend our
Education Series.
Attending even four education classes is
akin to going through a
semester of PR courses at most colleges. Course content of the PCC series is
intentionally short on theory, and
long on practical information that will hone the PR skills of new or even
veteran PR professionals. Each class
features top level PR practitioners who share their knowledge and experience in
a small, intimate setting,
affording a great opportunity for one-on-one interaction. It’s also a terrific
opportunity to meet peers and network
with veteran Chicago PR professionals.
 The
Publicity Club of Chicago is proud to have DePaul
University as a sponsor of our 2009 Education
Series. From their award-winning academic programs
to their state-of-the-art learning facilities,
DePaul University is a natural fit for our
professional development programming.
WHEN?
This year’s series of four classes will run on Tuesday evenings from 6:00 – 7:30
p.m. on these dates:
February 3, 10, 17, 24 of 2009
WHERE?
DePaul University’s DePaul Center
1 E. Jackson
Chicago, Ill.
(DePaul Club Room or North Cafe Room, as indicated
below)
COURSE OUTLINE
Session 1--Feb. 3, 2009,
6-7:30 pm
Media Relations: The New Basics (DePaul Club Room)
Exploding new social media options combined with changing traditional media newsrooms
and audiences require a new approach to media outreach and PR campaigns. Or do they?
Our panel will examine the tools at your disposal (is the press release dead?),
cover tips for choosing the right ones for the job, and explain how to work them
into an effective overall media strategy with the resources you have.
Panelists
include:
-
Lucio Guerrero
Communications Director
Office
of the Governor, State of Illinois
-
Scott Meis
Senior Project Director
Carolyn Grisko & Associates
-
Lou Rutigliano
Assistant Professor of
Communications
DePaul University
Session 2--Feb. 10, 6-7:30
pm
Crisis Communications: More than They Know (DePaul Club Room)
Whether it’s layoffs, a natural disaster, an operational breakdown or other news
that puts your reputation at risk, managing crisis communications is much more than
crafting the message and communicating to stakeholders and the media. It’s preparing
your client or colleagues with the right internal planning, asking the right questions,
maintaining the right external relationships and ensuring the right people know
their roles with the know-how to recognize and act immediately in a potential crisis.
Panelists include:
-
David Bosch
Director of Communications
Gift of Hope Organ & Tissue Donor Network
-
Carolyn Grisko
President
Carolyn Grisko & Associates
-
Tilden Katz
Managing Director/Chicago Office
APCO Worldwide
Session 3--Feb. 17, 6-7:30
pm
Behind the Curtain: Successful Events with Measurable Impact
(DePaul Club Room)
From special events to press conferences: Planning and managing events for maximum
attendance, PR value and goal attainment is critical to the effective PR role. Hear
the experts cover the A to Z: avoid a creative-for-the-sake-of-creative concept
that preaches to the choir; cover the logistics; and ensure goal-oriented attendance
and maximum exposure through effective follow-up and technology.
Panelists include:
-
John Brooks
Associate Executive
Director & Director, ELCA News Service
Evangelical Lutheran Church in America
-
Deanna Killackey
Senior Account Supervisor
JSH&A
-
Pat Kremer
Principal
Big
Splash Productions
Session 4--Feb. 24, 6-7:30
pm
PR Measurement: Beyond First Impressions (North Café Room)
Media impressions remain a measurement standard, but social media and new approaches
to message-driven measurement offer new challenges, considerations and options for
defining PR expectations and ROI. “The customer is not the click,” and our panel
will examine bottom-line measurement that matters.
Panelists include:
PRICING
Flexible pricing is available for the series, but the most cost-effective way to
register is for the entire series.
The series always fills up fast, so register today by clicking the link below
(or fax your reservation form with
Amex/Visa/Mastercard number
to PCC at 773-463-5570.) By mail, send your check and reservation to PCC at:
Publicity Club of Chicago, P.O.,
Box 10916, Chicago, IL 60610.
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