Advice & Perspective
In case
you couldn't attend the program (or you forgot to take
notes) you'll want to read these detailed reports,
complete with quotes from the speakers.
PR and Integrated Marketing
(Renée A. Prejean-Motanky)
In the world of integrated marketing, the lines between advertising,
communications and public relations have become almost non-existent. Just what
role does Public Relations play in today's mix? (October 2003)
Advertising vs. PR (Renée A. Prejean-Motanky)
Advertising VS Public Relations…which is better? Now
there’s a loaded question! But is there an answer?
Readers; be the judge. The Difference Between
Advertising and PR. (September 2003)
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