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2001 Golden Trumpets
The 60th Anniversary of the
Publicity Club of Chicago was marked with a dramatic new
approach to the Golden Trumpet Awards presentation: a
gala evening ceremony and dinner, a departure from the
traditional luncheon ceremony.
Emceed by WLS-AM's afternoon host
Roe Conn and newsman Jim Johnson, before more than 400
Midwest public relations professionals, the change
obviously struck a favorable note, as evidenced by the
enthusiasm greeting the awards presentation.
Winning the prestigious "Best of
Show" Platinum Trumpet was The Museum of Science and
Industry for its widely popular Titanic exhibit.
There was a tie for the Eleanor
Meserow Creativity award between Kraft Foods, for the
company's "Heavenly Bodies" campaign (in cooperation
with Edelman Worldwide), and the Field Museum's Public
Relations Department, for "Jurassic Coup," built around
a publicity goldmine: a dinosaur named Sue.
Public relations coup is not going
over the top when describing the Field Museum's
unveiling of Sue, the largest Tyrannosaurus Rex ever
discovered. Worldwide media coverage started weeks
before the event - which delivered a rapt international
press corps and opening day lines that rivaled a Star
Wars movie premiere. Even the newspaper critics were
wowed, describing the unveiling as "the best publicized
museum exhibit in Chicago history."
Rotary International's media
outreach for the grand opening of the Miracle League
Field, a special baseball complex for children with
disabilities, received the Edwin J. Shaughnessy Quality
of Life Award. The opening event received national
television coverage on CNN, MSNBC, FOX and ESPN, and
local TV news coverage in 18 of the top 25 television
markets in the US. In all, more than 50 different
stories ran on TV stations nationwide. People Magazine
also ran a feature story about the project. As a result
of the coverage, six other cities have developed plans
to build a similar complex.
Use these links to download the list
of Trumpet winners:
For more information about PCC,
contact:
Suzanne Woolford
Publicity Club of Chicago
P.O. Box 10916
Chicago, IL 60610
Tel. 773/463-5560
Fax 773/463-5570
e-mail: office@publicity.org
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