 2003 TOP AWARDS
Each year, from the hundreds of entries received by
the Publicity Club of Chicago, special recognition is
given to a select few Golden Trumpet entries. Entries
that illustrate special creativity, address an issue to
improve the quality of life, or exhibit exceptional
overall public relations can be recommended by the
judges for this special recognition. These entries are
then evaluated by a group of top agency executives who
select "the best of the best."
The CREATIVITY AWARD
Recognizes and encourages special creativity in
public relations programs. The award was established in
1986 in honor of the late Elynore Dolkart Meserow,
former PCC president, for her consistent support of
creativity in entries during many years as chairman of
the Golden Trumpet Awards judging.
The Charmin Team
Manning, Selvage and Lee
"Charmin Ultra Potty Palooza 2002: Making
America Want to Potty All the Time"
This ultimate bathroom experience – an 18-wheel,
semi-truck, trailer that converts into 27 home-like
bathrooms – made appearances at 20 outdoor fairs and
festivals and changed the public bathroom experience
from the bottom up!
The QUALITY OF LIFE AWARD
Given to the program that illustrates the foremost
contribution of the year to improve the quality of life
in our society through public relations. The award was
established in 1977 in honor of the late Edwin J.
Shaughnessy, PCC officer and member.
Kimberly Todd
Golin/Harris International
"World Children’s Day at McDonald’s"
This global fundraising initiative raised more than
$15 million benefiting Ronald McDonald House Charities
and other children’s causes worldwide. The program
reached more than 400 million consumers nationally and
an estimated one billion total worldwide.
Patricia Kremer
Field Museum
"Calumet BioBlitz"
When more than 130 scientists descended on three
natural areas in Calumet, they helped to establish the
area as a natural treasure deserving of restoration and
conservation. Successful promotions and media coverage
helped bring awareness to the Field Museum’s science and
research and laid the groundwork for future blitzes.
THE PLATINUM AWARD
Recognizes the best overall public relations program.
Sears Public Relations
Sears, Roebuck and Co.
Fleishman-Hillard
"Sears and Lands’ End: A Partnership for
Growth"
Within 24 hours of the announcement that Sears would
acquire Lands’ End as a way to get shoppers to cross the
aisle between tools & appliances and apparel & home
fashion, communications efforts resulted in 1,350
positive media stories.
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