 2004
Lifetime Achievement
Al Golin
A veteran of more than 40 years in the public relations industry, Al Golin is founder
of Chicago-based Golin/Harris International.
In addition to handling the McDonald’s
account for over 40 years, Golin/Harris represents such companies as Bayer Aspirin,
DaimlerChrysler Corporation, The Walt Disney Co., Florida Department of Citrus,
Gerber Products Company, Kellogg’s, Levi Strauss & Co., Lowe’s Companies, National
Peanut Board, Nintendo of America, Owens Corning, Pharmacia Corp., Pfizer, Ralston
Purina, Sprint, Texas Instruments, Toyota Motor Sales of America, Visa USA, and
Wm. Wrigley Jr. Co.
 As a consultant to the U.S. Department of Commerce, Al’s work
centered on a major public relations awareness program for U.S. companies on the
benefits of exporting to help our economy, increase employment, and reduce the balance
of trade deficit.
Al is a member of the board of trustees of The Goodman Theatre
of Chicago and Roosevelt University, a founding board member of Ronald McDonald
House Charities, and is public relations advisor to the National Multiple Sclerosis
Society.
He is also a member of the Public Relations Seminar, the Arthur Page Society
and the Public Relations Society of America.
He has lectured at Princeton University,
Dartmouth College, Yale University, Northwestern University and New York University.
Al received Lifetime Achievement Awards from the Public Relations Society of American
and Inside PR magazine.
Golin was named one of the 100 most influential public relations
people of the twentieth century by the industry trade magazine PR Week.
His book,
TRUST OR CONSEQUENCES, published by Amacom Books, was distributed in the
fall of 2003.
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