 2004 TOP AWARDS
Forty-nine Gold Trumpets and 75 Silver Trumpets were
presented at the Publicity Club of Chicago’s annual
Golden Trumpet Award Luncheon at the Chicago Hilton and
Towers. The event, attended by nearly 500, honors the
most creative and effective public relations programs of
the past year by Chicago area public relations
professionals.
Top Awards
Each year, from the hundreds of entries received by
the Publicity Club of Chicago, special recognition is
given to a select few Golden Trumpet entries. Entries
that illustrate special creativity, address an issue to
improve the quality of life, or exhibit exceptional
overall public relations can be recommended by the
judges for this special recognition. These entries are
then evaluated by a group of top agency executives who
select "the best of the best."
Elynore Meserow Creativity Award
Marshall Field’s "Ultimate Renaissance"
Marshall Field's Publicity/Public Relations Team, in
partnership with Hill & Knowlton, The Silverman Group
and BWR Public Relations
To differentiate itself from other retailers,
Marshall Field’s delivered unexpected merchandise in a
revved up, fun environment, adding 500 new brands and
hosting one-of-a kind events.
EdwIN J. Shaughnessy Quality of Life
Award
Transforming Illinois Nursing Home Care
Kevin Kavanaugh
Illinois Council on Long Term Care
A first-of-its-kind report on the future of Illinois
nursing homes draws raves from state legislators and
inspires groundbreaking progress for Illinois’ frail
elderly.
Platinum Trumpet Award
Response to Canadian BSE Crisis
Sarah Sarosi
National Cattlemen’s Beef Association and
Burson-Marsteller
The U.S. Beef Industry responded immediately when a
Canadian case of Bovinae Spongiform Encephalopathy (or
"Mad Cow" disease) was diagnosed.
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