2006: Top Awards | Gold | Silver | Duplicate Trumpets LIFETIME ACHIEVEMENT: Fred Strauss & Herb Kraus Selected Photos/How to Order Photos  |  General Info

2006 GOLDEN TRUMPET AWARDS

Golden Trumpet Awards are presented for outstanding achievement in public relations and honor the individual achievement of public relations and other communications professionals.

Community Relations

Jeep and Operation Gratitude launched a nationwide partnership and donation drive with a military-themed stunt involving a Jeep Commander, skydivers and helicopters at 1,200 feet.

To increase Latino enrollment in Head Start, Cultural Communications designed a community outreach campaign for the Chicago Department of Children and Youth Services.

To address obesity among urban youth, Flowers Communications Group and Walgreen’s executed a comprehensive program that challenged students to "Get Fit With Walgreen’s."

In 2005, the Illinois Tollway’s Construction Communications Initiative was launched to keep customers informed and traffic moving during one of the most intense reconstruction efforts since the Tollway opened in 1958.

(Visit the award winner's Web site to learn more...)

Television ratings leader Nielsen Media Research rolled out its newest ratings technology and became a community partner in the process.

Responding to the affordable-housing crisis in America, Stewart Communications developed a pilot program for NeighborWorks America designed to educate target audiences about home ownership.

Guided by a strategic public relations approach, the Lighthouse gained greater visibility while reaching out to new audiences and better serving the community.

A unique partnership with Discover Magazine resulted in some of the best coverage any cultural institution has ever received from a major science magazine.

INSTITUTIONAL Communications

The Legacy of Heroes program honors the sacrifices and contributions by medical personnel during World War II and documents the history of the specialty of orthopaedics.

An industry and public awareness campaign to establish the Emergency Nurses Association as a reputable source for the media, allied professions, and key healthcare opinion leaders, while heralding the heroic work of emergency nurses.

Sound research, consensus building, strategic solutions, smart design, multifaceted education and target-audience feedback resulted in the creation of a successful identity system to fix entrenched visual chaos.

Special Events and Observances

Carol Fox & Associates devised and implemented a highly successful public relations campaign for the grand opening of Kohl Children’s Museum’s expanded facility.

To elevate a low-interest product, Sensodyne Toothpaste, CKPR launched the "Food Fear Challenge" to generate mainstream news about causes of and treatments for sensitive teeth.

Dome HK helped re-position GM as the leading automaker in Chicago by leveraging an existing event of its arch-rival.

What better way to entice the media to come learn about the health benefits of new Hershey’s Extra Dark Chocolate than offering a relaxing spa experience?

It all began with an illustration on a chalkboard. That’s the genesis of Starbucks Avant-Grande Art Exhibit – an event created to showcase and celebrate the unique artistic talents of Starbucks employees.

The Museum and Education Center launched its capital campaign in dramatic fashion by acquiring a railway boxcar, the type used to transport Jews during the Holocaust.

Little Company of Mary celebrated its 75^th anniversary with a year of festivities focusing on its past, present and future in the community.

The New U-505 Submarine
Museum of Science and Industry and Public Communications, Inc.

History came to life when the Museum of Science and Industry opened the new U-505 Submarine exhibit on June 4, 2005.

Tech Image created worldwide news coverage for GlobalSpec using a 35^th anniversary award to Apollo 13’s forgotten engineers, helping to penetrate the tough aerospace market.

INTERNAL COMMUNICATIONS

The American Zoo and Aquarium Association developed this program to persuade its members to participate in a public awareness campaign, "Wonders of Water."

Carolyn Grisko & Associates spearheaded a successful media campaign for the American Cancer Society to build support for a comprehensive smoking ban in all Chicago workplaces.

The Illinois Council promoted legislation establishing a new program for long-term care facilities that reduces the workload for nurses and provides career advancement opportunities for nurse aides.

Through a multi-faceted program built on extensive research, the Academy generated significant media coverage and public action about the dangers and prevention of skin cancer.

A behind-the-scenes look at strategies and programs resulting in passage of Chicago’s 2005 smoke-free ordinance.

Strategic communications moved the issue of an individual’s right to be an organ donor from obscurity to overwhelming public support and ultimately, rapid passage of a new law.

Through groundbreaking research, successful government affairs, and innovative professional education, the Illinois Council greatly improved the standards of care for thousands of nursing home residents who have Alzheimer’s disease.

Big Frontier reinvented sauerkraut, a dying consumer category, with an aggressive and creative media campaign that generated national buzz and drove client sales up 30 percent.

CKPR secured a plane-load of flashy press and business success with AirTran Airways’ launch of XM Satellite Radio. Bookings immediately jumped 25 percent, and AirTran Airways soared toward record earnings in 2005.

Eight contestants spent Valentine’s Day in a pucker by locking lips with a Dodge Dakota during a kissing contest at the 2005 Chicago Auto Show.

In response to the recent "metrosexual" trend, Dodge searched for the ultimate regular guy, who is rugged, capable and deserves to drive a Dodge Dakota.

Through a non-branded educational program and strategic media outreach, "Take Charge. Talk T." raised awareness of low testosterone as an important health concern for diabetic men.

A scholarship program designed to heighten awareness about the heritage and legacy of America’s historically black colleges and universities.

Chicago Festival Ballet’s "Nutcracker" proves a little goes a long way, bursting into Chicago, boosting suburban ticket sales, and building ballet credentials on a shoestring budget.

Visit the winner's Web site to read a case study...

The Museum of Science and Industry exhibit of real human bodies brought both an unprecedented view into how humans work and a potential for controversy.

Zeno Group was tasked with the challenge of introducing Turbo Tap, a groundbreaking draft beer technology, to the world.

As part of a $35 million, multi-year initiative, the Abbott Fund organized and promoted a successful dedication event for new hospital facilities in Tanzania.

To enhance customer communications, the Illinois Tollway launched a monthly eNewsletter to provide relevant and timely construction and Tollway updates to more than 700,000 subscribers.

The comprehensive hard-bound book, "Century," commemorates Adventist Hinsdale Hospital’s 100^th anniversary and serves as an enduring compilation of the hospital’s history.

Visit the winner's Web site to read a case study...

Roosevelt University designed its annual student handbook to reflect its reputation and commitment to promoting social justice and community involvement.

Symmetry magazine is a conduit between the science community and science policymakers, as particle physicists confront the most fundamental questions of the universe.

The Magazine serves as the flagship piece of the Joliet Visitors Bureau, an organization established to market the city and its tourism attractions.

Northwestern Memorial Hospital’s new consumer publication focusing on women and their unique healthcare needs.

The school’s annual magazine was re-designed to create a multi-purpose piece that defines and strengthens the school’s image.

The annual report is used to maintain and expand valuable relationships by putting a human face on our work and demonstrating financial accountability to donors.

The mission of LaRabida Children’s Hospital is told through the stories of 12 of its patients in this calendar that doubles as an annual report.

After receiving one of the nation’s top honors for quality among hospitals, Northwestern Memorial highlights its ongoing commitment to excellence in the 2005 Annual Report.

The 2005 Annual Report celebrated Hadley’s 85-year-history through words and images and served to acknowledge donors’ contributions and update them on the school’s progress.

Rotary tapped into the connections, talents and resources of its 30,000 clubs worldwide to produce promotional materials to help local clubs pursue free or low-cost placement with local media.

The San Jose Group worked with the Hispanic Christian Churches Association to deliver inspirational messages to Hispanics in the U.S. and Latin America. (Visit the winner's Web site to learn more...)

In a year characterized by donor fatigue, JUF’s 2005 Campaign Video, the organization’s most important fund-raising tool, helped raise a record $74.8 million.

As part of the State of Illinois’ African-American tourism program, Beaman created the "Soul of Illinois" web site, featuring a celebrity testimonial series titled: "My Illinois."

Once an embarrassment, CUB’s web site has become a "great equalizer" against multibillion-dollar utility corporations, serving diverse audiences, from fixed-income grandmothers to big-city TV producers.

A major goal for the CRABS! media kit was to earn media results and make the Shedd number one in attendance.

To help celebrate a milestone anniversary, the communications team developed an electronic press kit to highlight the Shedd’s 75 years as "The World’s Aquarium."

When the new U-505 Submarine exhibit opened on June 4, 2005, a top-secret, military-style online press kit provided comprehensive information to the media.

Glidden Color Home Press & Stick paint samples stuck to media, thanks to an interactive press kit with product samples, and generated more than 57 million impressions.

The New U-505 Submarine
Museum of Science and Industry & Public Communications, Inc.

When the new U-505 Submarine exhibit opened on June 4, 2005, a top-secret, military-style press kit provided comprehensive information for local and national reporters.

Read the list of Silver Trumpet winners...

2006: Top Awards | Gold | Silver | Duplicate Trumpets LIFETIME ACHIEVEMENT: Fred Strauss & Herb Kraus Selected Photos/How to Order Photos  |  General Info