2007 Info: Duplicate Trumpets  |  General Info  |  Photos LIFETIME ACHIEVEMENT: Tom Burrell 2007 Winners: Top Awards | Gold | Silver

2007 GOLDEN TRUMPET AWARDS

Golden Trumpet Awards are presented for outstanding achievement in public relations and honor the individual achievement of public relations and other communications professionals.

CG&A and Gift of Hope’s campaign introduced Illinois residents to the state’s new donor registry and helped drive registrations that surpassed a first-year goal of one million registered donors.

When critics claimed that McCormick Place had slipped from leader to loser in the convention "show" business, Corporate Communications undertook an image makeover to prove them wrong.

INSTITUTIONAL COMMUNICATIONS

Burson-Marsteller’s poll comparing Americans’ knowledge of The Simpsons to the First Amendment earned the McCormick Tribune Freedom Museum enormous media attention on a non-profit’s budget.

An integrated, multifaceted and comprehensive communications package was created to garner donor support for Rush’s $300 million campaign.

The Wonderland Express publicity program helped bring more than 48,000 visitors to the Garden, breaking previous attendance and membership sales records for a holiday season.

CKPR enlisted the help of a Broadway heavyweight to garner local attention for AirTran Airways’ new route from Chicago to New York (via Newark).

National Hardware Show Preview Party
Clear!Blue Chicago

In order to attract new media outlets, The National Hardware Show created a home-themed preview party in New York City, in advance of the show.

The Dodge Nitro Hot Shots Melt-Off challenged consumers to melt through a giant ice cube on the official last day of summer to win the vehicle.

With a smoking ban on the horizon in New Jersey, Brunswick Bowling Zones statewide were challenged to kick the habit without losing business.

It all began with the toss of a snowball. That’s the genesis of Starbucks First Pitch for the Holidays – an event created to showcase and celebrate Starbucks official launch of the holiday season.

Guided by a strategic public relations approach, the Chicago Lighthouse targeted its centennial celebration to increase agency visibility and educate the public about blindness issues.

LIVESMART: 2006 Healthcare Campaign
Motorola

Motorola’s LIVESMART campaign persuades employees to be proactive in their healthcare and enroll in a new plan that will save the company millions in costs.

To revitalize the brand and core values, Motorola designed i’MOTO – an employee campaign that increased pride and made it hip again to be a Motorolan.

Northwestern Memorial Hospital’s communications department provided communications support for the first employee and physician fundraising campaigns.

The American College of Allergy, Asthma and Immunology Nationwide Asthma Screening Program celebrates a decade of helping people breathe easier with 100,000 adults and children screened.

This media literacy project analyzed girls’ perceptions of beauty and perfection and gave them the means to express their opinions about distorted images influencing society.

Getting enough sleep is as important to good health as eating right and exercising, according to exciting new research published in a prestigious medical journal.

This multi-faceted program leveraged Celestial Seasonings "The Heart Truth" sponsorship to strengthen the company’s reputation as category leader and raise visibility of tea’s health benefits.

CKPR worked with Uno to develop a program that served delights from across the marketing spectrum: viral marketing, promotion, public relations and brand loyalty campaigns.

Jeep invited 200 adventurous consumers to dig up Imperial Beach for a chance to unearth the ultimate prize – keys to an all-new 2007 Jeep Compass.

Burger King served up three proprietary Xbox Games and the PR program ignited discussion among gamers, helping sell two million games in four weeks.

Wrigley took a collegiate road trip with "gum lounges" that successfully reached college students to help deliver the benefits of chewing messaging right in time for finals.

The Embrace Life Awards honor women who persevered despite the deaths of their husbands and helps families understand the need for appropriate life insurance.

During an ultra-competitive holiday ballet season, Chicago Festival Ballet’s "The Nutcracker" grabbed the spotlight from main-stream and alternative media sources and generated remarkable ticket sales.

To promote SCOTT Tissue’s rapid dissolvability in water, Ketchum created a PR program around the times of year when people experience a toilet clog.

Bounty celebrated its 40^th birthday by giving gifts to others through "Cards That Count," a program that donated a total of $500,000 to three charities.

Morton College’s registration rave gave students access to one-stop registration services for 29 consecutive hours. Morton received favorable media attention locally and nationally.

PCI created an integrated marketing program to introduce, establish credibility and drive consumer demand for the first and only knee replacement shaped to fit a woman’s anatomy.

The legacy of Leonardo came to life when the Museum of Science and Industry opened the premiere of Leonardo da Vinci: Man, Inventor, Genius.

The Poetry Foundation, with the help of its PR firm, Ruder Finn, launched PoetryFoundation.org, a major new Web site for English-language poetry, in the first quarter of 2006.

Tech Image helped Protus IP Solutions secure media coverage for its Internet faxing services sold under the brand name MyFax.

Tech Image helped GlobalSpec, a vertical search engine for engineers, launch a campaign promoting its product as a great marketing tool for advertisers.

Monk-e-Mail launched in January 2006 to generate additional promotions around its infamous "I work with a bunch of monkeys" Super Bowl ads.

This hardcover, pictorial history book commemorates 75 years of the AANA and the contributions of nurse anesthetists to the U.S. healthcare system.

The Regenstein School of the Chicago Botanic Garden’s brochure and catalog raised awareness levels, leading to an increase in class registrations and Web site visits.

A brochure that demonstrated an equal understanding of the needs of clients and donors helped propel the JUF annual campaign to a record fundraising total.

"Planning 1-2-3" is a 79-page how-to guide for comprehensive planning, developed to help Illinois communities achieve their vision for growth and development.

Three brochures provide communications support to Northwestern Memorial Hospital’s effort to educate referring physicians about the hospital’s outstanding clinical programs.

The Gammon Group worked with the Will County Center for Economic Development to publicize a $7.5 million fundraising initiative. "The Step Ahead of Tomorrow" launch point was a high-impact brochure.

"Pocket Facts" is a single source of timely information used by U of I communicators to deliver unified and consistent data about its three campuses to the media, lawmakers, faculty, students, alumni and donors.

Valerie Denney Communications worked with Safer Pest Control Project to develop a direct mail campaign targeted to 3,000 daycare facilities. The campaign informed them about a new Illinois law and how to keep their centers safely pest free.

"The Source: Strategies & Solutions for Supply Chain Success" is a full-color magazine that reaches a multidisciplinary audience for health system professionals with varying roles.

Using research, consensus building, strategic solutions, smart design and target-audience feedback, UIC’s Honors College created a showcase newsletter to reconnect with alumni while defining and strengthening the college’s image.

Albany Park Community Center’s annual report reflects the programming that enhances the Albany Park community. Moreover, it is a showcase that illustrates the yearly accomplishments of this agency.

Data from Community Renewal’s program units combine with the voices of Chicago-area residents to illustrate inequalities that plague the city’s schools, workforce and neighborhoods.

Published in 2006, the Illinois Tollway’s 2005 annual report highlights the deliverables promised during the first full year of the agency’s $5.3 billion Congestion-Relief Plan.

Northwestern Memorial Hospital highlights the many dimensions of nursing that touch the lives of its patients in the 2006 Annual Report.

WestGlen Communications increased awareness of the Easter Seal’s "Be an Angel of Change" campaign via an integrated PSA distribution to national television, radio and Internet outlets.

A well-crafted feature story goes the extra mile in a targeted, integrated and cost-effective approach to promoting WRD Environmental.

Monk-e-Mail launched in January 2006 to generate additional hype around its infamous "I work with a bunch of monkeys" Super Bowl ads.

GROHE’s Jumbo Rainshower mailing "showered" editors with information about this luxurious product through a life-sized "sample," which helped generate more than 38 million media impressions.

Read the list of Silver Trumpet winners...

2007 Info: Duplicate Trumpets  |  General Info  |  Photos LIFETIME ACHIEVEMENT: Tom Burrell 2007 Winners: Top Awards | Gold | Silver