Managing Social Media Relies on Mastering Analytics

Today, clients and organizations demand more sophisticated ways to provide more precise evaluation of PR campaigns. That means understanding and mastering current analytics so that businesses, organizations and agencies can measure the effectiveness of campaigns. A panel of experts will provide the tools you need to get the appropriate credit for your social media work.

 For more information or to REGISTER TODAY

Panel members include:

  • Melissa Hodai – Digital content expert at Allstate Insurance
  • Aalap Shah – Co-founder SoMe, which creates & implements a strategy to enhance and optimize online branding
  • Karen Laine – Senior Account Executive Google Analytics 360 Suite
  • Avery Cohen – Founder and Principal, Metrist Partners – Digital Strategy and Online Marketing Management

Moderated by: Raschanda Hall,  Director of Global Media Relations, Business Wire(A Berksire Hathaway Company) –President, Black Public Relations Society – Chicago Chapter

Luncheon series sponsored by News Exposure 

News Exposure tracks your TV, radio, online and social media publicity campaigns! They are the experts in complete and comprehensive media intelligence and PR analysis. News Exposure maintains a permanent media archive with the deepest local coverage, highest quality broadcast clips in the industry and the most accurate metrics you can find. As we said, News Exposure is a proud sponsor of the 2017 PCC luncheons, and offers additional discounts to members on our already competitive prices. Call them today and put yourself in charge of your coverage.

Moderated by Raschanda Hall


Wed. April 12, 2017

11:30 AM – 1:30 PM CST

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Maggiano’s Little Italy

516 North Clark Street

Banquet entrance on Grand Ave.

Chicago, IL 60654

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