How to be a Storyteller Without all the Baggage
Every media guest we have at PCC events repeats the same mantra: you have to tell a story. Storytelling doesn’t come easy for everyone, and it’s one of the most over-used words you will see in marketing, film, music, literature and politics. Along the way, storytelling has lost its meaning and left people scratching their heads. But as communicators, we recognize that storytelling is central to our work. So what’s the answer? On February 15, an expert in helping you tap into your inner-storytelling skills will clarify why stories resonate with people and learn how to use a powerful and simple formula for telling stories designed to motivate people, and make you a better writer and media relations pro.
Speaker: Chris Varones, Principal, Aesop Communications Group