BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ddaysoftware.com//NONSGML DDay.iCal 1.0//EN BEGIN:VEVENT DESCRIPTION:Join PCC for this early evening discussion on Wednesday\, March 18: \;"Crisis in a Fragmented Media World".Gone are the days when a s ingle press release could stabilize a crisis. Today\, every crisis unfolds into multiple realities as different audiences react across different pla tforms and each has their own values\, assumptions\, cultural contexts\, a nd trusted messengers.In this fragmented media environment\, organizations are navigating a constellation of micro-audiences: journalists\, creators \, employees\, activists\, regulators\, alumni networks\, customers\, and communities who often receive the same information through entirely differ ent channels. The result is that a single incident can generate a dozen co mpeting narratives\, each capable of going viral on its own.This panel wil l explore how crisis communicators and organizational leaders can respond when:\n\nThe narrative splinters instantly across TikTok\, Instagram\, X/T witter\, Reddit\, local news\, and private group chats\nIdentity\, geograp hy\, and lived experience shape how stakeholders interpret the same event\ nSpeed collides with accuracy and silence becomes as risky as speaking too soon\nLegal\, political\, and ethical constraints limit what can be said even as demands for transparency rise\nInfluencers and platform dynamics e scalate or reframe a crisis before an organization can react\nTrust is per sonal and reputational risk is unevenly distributed\n\nDrawing on real-wor ld insights from crisis management\, political strategy\, First Amendment law\, and leadership communication\, this conversation will unpack how org anizations operate when no single narrative exists and when the fragmentat ion itself becomes the crisis.\nPanelists\n\n\nPayal Patel\, Founder &\ ; Principal\, Audacity Communications (Moderator)\n\nNatalie Bauer Luce\, President\, Culloton + \;Bauer Luce\nDeRondal Bevly\, Founder &\; M anaging Director\, RubyRose Strategies\nJason DeSanto\, Distinguished Seni or Lecturer\, Northwestern University Pritzker School of Law\nEllie Rutlan d\, Director\, Crisis Management and Litigation Communication\, APCO\n\n\n Event Timeline\n5:00 PM &ndash\; Networking &\; welcome5:45 PM \;&n dash\; Panelist discussion and insights \;6:30 PM &ndash\; Panel discu ssion concludes6:30 PM \;to 7:00 PM &ndash\; Optional networking and i nformal conversations DTEND:20260318T190000 DTSTAMP:20260415T175014 DTSTART:20260318T170000 LOCATION:200 W. Madison\, Chicago\, IL 60606 SEQUENCE:0 SUMMARY:Crisis in a Fragmented Media World UID:49a274a5-f227-4f71-a9d6-0d2ac781010c END:VEVENT END:VCALENDAR