Event Details
| Date | Wednesday, Jan 27, 2021 |
| Time | 12:00 PM to 1:00 PM |
Join PCC for How to Turn More of Your Website Visitors Into Leads on Wednesday, January 27 at 12:00 PM as we welcome Orbit Media's Andy Crestodina.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
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Use Analytics to look for leaks in the bucket
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Use content to compel more visitors to
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Use the latest lead gen tools to engage with visitors
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Use questions ton discover psychological triggers
Driving traffic is a lot of work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
Here’s the good news:
Many of the fixes are simple. You may be able to improve your conversion rate without expensive design or programming changes. We’re starting with content and calls to action.
This session is about getting more juice from every squeeze. You’ll leave with new ideas for maximizing the value of every visit and every one of your digital marketing efforts.
Speaker Bio
Andy Crestodina has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there’s the book, Content Chemistry, which is currently in its fifth edition.
Andy is also a regular speaker both locally and nationally. Not only is Andy a founder of Content Jam, Chicago’s largest content marketing conference, but he’s also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you’re most likely to hear is Andy Crestodina.
As a proud Chicagoan, Andy is member of the Illinois Technology Association and the Economic Club of Chicago. He’s a mentor and regular teacher at 1871, helping startups get started. He’s also a member of the local B Corporation community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program that Andy helped found. Currently, in its ninth year, total donations of digital marketing services exceed $600,000.