Register now to join us Wednesday, Oct. 13, as three leading social media and communications pros examine “Using Social Media as a Powerful Branding Tool.” Our panelists–leading experts in LinkedIn, Facebook and Twitter–will explore ways to leverage social media to brand organizations, products and services.
Writing for AdAge, Michael Bush noted: “Like every other marketing sector, the PR industry took a beating in 2009. But unlike the last major downturn in the PR business, which was brought on by the dot-com bust and 9/11, the industry is experiencing a much quicker rebound this time around — and a good [...]
Join us on Sept. 15 as executive producers Sandy Pudar of WGN-TV, Doug Whitmire of ABC 7 Chicago and Todd Woolman of FOX Chicago examine live morning TV news on the rise–and what it means for public relations pros.
Including my internship, I’ve worked at JSH&A Public Relations for over a year, which is shocking to me. The time has literally flown by and I came to a realization following a recent client call. We had just hosted a message training session with Trista Sutter for Purina’s “Tales for the Pet Lover’s Heart” campaign. [...]
Isn’t it great that Illinois has so many proficient writers that schools can stop testing the writing skills of elementary and junior high students?
Think I’m kidding?
A Chicago Tribune story reported that “Illinois is eliminating the state writing exam for elementary and junior high students, provoking concerns that writing instruction will taper off and fewer students [...]
As a huge Mad Men devotee I was delighted to see that the ad agency was pioneering integrated marketing.
Kicking off the new season, ace copywriter Peggy Olson decides to help spur sales for a ham brand by staging a fight at a supermarket over the last ham, and then alerting a reporter to the event. [...]
I’ve used this line a number of times over the last year when speaking with students or recent graduates on the job hunt, but I find it to be extremely relevant. I may only be a few steps ahead of you, but I want to share ALL that I have learned during the time of [...]
By Sue Masaracchia-Roberts
Lured back at WBBM-TV from retirement to do a couple of commentaries each week, Chicago media icon Walter Jacobson candidly spoke to the crowd at the June Publicity Club of Chicago (PCC) luncheon. Jacobson is best known as the other half of the highly rated and popular on-air news team with Bill Kurtis [...]
Guest blogger Stephanie Florence is an assistant account executive with JSH&A Public Relations.
From my experience, it’s often the little things that make all the difference in the daily routine. Days become hectic, but if you have a plan in place to handle the details, stressful times will be much more manageable. I’m [...]
When I shook Jeff Bierig’s hand at the June PCC lunch meeting, I never imagined it would be for the last time. He looked great, and we all thought he had beaten a terrible disease. But it was not to be. A real mensch passed. I had known Jeff since we were in the same [...]