- Guest blogger Stephanie Florence is an assistant account executive with JSH&A Public Relations.
From my experience, it’s often the little things that make all the difference in the daily routine. Days become hectic, but if you have a plan in place to handle the details, stressful times will be much more manageable. I’m trying to hone the following three skills in my day-to-day workload as they have become essential to my productivity.
Craft a mean one-pager – The field of public relations focuses a great deal on sharing information and expanding successful methods. In order for these methods to continue improving, the creators need to inform the adopters. Writing a succinct, yet informative, one-pager can be considered the number one resource in this situation. Provide the background and current process and close with suggestions for advancement.
Triple-check your work – Whether it’s a request from the client, a response to your manager or a project for the intern, review the materials. From the top of the totem pole to the bottom, reviewing will assure consistency across the board for your work. As a short-term accomplishment, you will avoid mistakes or unnecessary questions, and in the long-run, your efficiency to produce the best materials will become standard.
Perfect your email correspondence – If it’s a media contact, ask a colleague to review your messaging. Feedback from a senior level team member can provide assurance your subject line is eye catching, the email content is the best explanation and overall, that editors will take the time to read what you have to say. Remembering to include your signature at the bottom of every email ensures the recipient can get a hold of you immediately.
What other tips fall under the category of the “little things” for you?