Our congratulations to these recipients of 2009 Golden Trumpet Awards for outstanding achievement in each of the following categories of practice:
Community Relations
Go Red for Women 2007-2008
Edelman
Women are the heart of Go Red. The Untold Stories campaign connected real women across the country, empowering them to take action to prevent heart disease.
Earth Hour Chicago 2008
Jasculca/Terman and Associates, Inc. and ComEd
Earth Hour Chicago was part of a global campaign to raise awareness of climate change and demonstrate that small actions can collectively make an impact.
Feed It Forward
Restaurant.com
Feed It Forward was an online initiative that supported the act of giving during the down economy, by enabling people to give away millions of free Restaurant.com gift certificates.
Northwest Indiana Residents Envision Bright Future
Valerie Denney Communications & Northwest Indiana Regional Planning Commission
Hundreds of Northwest Indiana citizens of many diverse communities came together in a regional town hall to plan their shared future.
Institutional
Illinois Policy Institute Media Campaign
Mac Strategies Group, Inc.
This campaign elevated the Illinois Policy Institute to a leading expert source and consistent newsmaker on public policy matters impacting the State of Illinois.
Special Events & Observances
Seventy-Five Years of Orthopaedic Surgery
American Academy of Orthopaedic Surgeons
The Academy celebrated its 75th anniversary with a multimedia celebration that included Web sites, books, PSAs, exhibits, films and art shows – all designed to document the history of orthopeaedics.
Bringing Maui to Your Campus
KemperLesnik
Refreshing a 25-year-old event that depends on sponsorship and tourism with a struggling economy and increased competition, the 2008 Maui Invitational Surfboard Road Trip delivered!
Internal Communications
Realizing the Opportunity in Risk
Insidedge & The Society of Actuaries
Insidedge developed a program to foster pride among S.O.A. members about the history and future of the profession, and educate them about the “actuarial” brand.
“Tell a Gal P.A.L.” Program
The Allstate Foundation and Zeno Group
“Tell a Gal P.A.L.” program leveraged an internal communications campaign, designed to raise awareness of The Allstate Foundation Domestic Violence programming across its network.
Government Affairs
Brink of a Medicare Meltdown
American Medical Association
Using traditional and new media, the American Medical Association’s government affairs campaign helped successfully motivate Congress to stop looming Medicare physician payment cuts.
Issues Management
Ashtray Art – Guerilla Public Relations
Students of Columbia College Chicago
This public relations event was designed to quickly promote positive awareness and interest in a new, unpopular public spaces smoking ban law – with zero advertising dollars.
TRAC Issue Management Campaign
Mac Strategies Group, Inc.
This aggressive public relations campaign was designed to raise awareness of the negative impacts to communities and residents resulting from a potential railway merger.
Traffic Costs Chicagoland $7.3 Billion Annually
Metropolitan Planning Council
Metropolitan Planning Council documented and publicized the cost of congestion to metropolitan Chicago to encourage greater investment in regional solutions to gridlock.
Plan for Worst, Execute Best
Shedd Aquarium and Public Communications Inc.
Impeccable planning and careful messaging enabled Shedd to transport seven whales and four dolphins without incident, and avoid public confusion despite five simultaneous major projects.
Undermining a Culture of Safety: Disruptive and Intimidating Behaviors
The Joint Commission
The Sentinel Event Alert on disruptive and intimidating behaviors highlights a significant problem in health care that puts both staff and patients at risk.
“Tell a Gal P.A.L.” Program
The Allstate Foundation and Zeno Group
“Tell a Gal P.A.L.” is a word-of-mouth communications campaign designed to raise awareness of domestic violence and economic empowerment among the general public.
Crisis Public Relations
Rebuilding A Hospital Community
Porter Novelli
Columbus Regional Hospital needed to communicate with employees and the community and restore emergency and outpatient care after flooding forced its closure for five months.
Marketing
Urban Wheat Field
Burson-Marsteller
The Wheat Foods Council’s Urban Wheat Field brought to life wheat’s farm-to-fork journey to demystify the grain, raise the council’s profile and grow the organization.
Radio Flyer on Cloud 9
Burson-Marsteller on behalf of Radio Flyer, Inc.
A multi-faceted program leveraged Radio Flyer’s heritage, workplace and new products to position the company as innovative, increase awareness of the product portfolio and attract talent.
KILZ Covers the Trade Press
Cramer-Krasselt Public Relations
Cramer-Krasselt Public Relations created an industry leadership campaign using media relations and bylined articles targeted at professional painting trade publications.
Butterball Launches Turkey Talk-Line 2.0
Edelman
Edelman launches Butterball 2.0, reaching a new generation of Thanksgiving cooks with turkey texts, Web chats, Talk-Line mommy bloggers and a revamped Web site.
Burger King Kids Meal Launch
Edelman
Burger King Corp. unveiled a nutritionally balanced Kids Meal and a first-class sponsorship. The PR team established BKC’s nutrition credibility, connected with moms and ignited sales.
“What Would You Do for a Klondike Bar” Video Contest
GolinHarris for Unilever-Klondike
The “What Would You Do for a Klondike Bar” online video contest, backed by a comedic celebrity and social media outreach, significantly increased product sales.
Striking a Cord Blood Chord
Cord Blood Registry
CBR engaged moms to bring personal relevancy to the medical use of cord blood stem cells to influence consumer behavior and grow the company’s business.
Stick it To Your Snorer
GolinHarris
The “Stick it To Your Snorer” consumer health campaign successfully leveraged Breathe Right Nasal Strips through integrated marketing, creating a new reason to address snoring.
Ditch the Bottle, Vino Bloggers
GolinHarris
Tetra Pak and GolinHarris leveraged new media and bloggers to increase awareness of its sustainable wine packaging at the 1st Annual North American Wine Bloggers Conference.
Hershey’s Bliss Launch
JSH&A Public Relations
JSH&A launched Hershey’s Bliss chocolate with a synergistic PR campaign that leveraged word-of-mouth, and social and traditional media relations to generate brand awareness and encourage trial.
LoneStar: New Truck Drives Excitement
Ketchum Chicago
Ketchum Chicago helped Navistar International take the launch of a groundbreaking new semi truck from just an industry-wide launch to a mainstream excitement-builder.
Eureka Creates Clean Pet Homes
L.C. Williams & Associates
A multi-tiered, creative campaign targeted media, influential pet experts and consumers to generate high-profile placements and brand ambassadors for Eureka’s new pet-focused cleaning tools.
Sara Lee Makes Lunchtime Showtime
O’Malley Hansen Communications
Sara Lee worked with O’Malley Hansen Communications to leverage the excitement of Disney’s “High School Musical” and get moms thinking and talking about bread.
Back to School – Power to the Penny!
OfficeMax
OfficeMax’s 2008 back to school marketing campaign was designed to show that the penny still has power.
EAGLE Snacks Soars Again
Ruder Finn
On behalf of its client EAGLE Snacks, Ruder Finn launched their two rebirth product lines – Poppers! and BURSTS!
Nature’s Variety “Rotation Diet” Campaign
Wheatley & Timmons
Wheatley & Timmons worked with Nature’s Variety, a natural pet food brand, to secure share gains in a marketplace longing for higher quality pet nutrition.
Brochures, Booklets or Books
Preparing Professors for the Press
DePaul University
To broaden the pool of professors ready and able to serve as expert sources for the media, DePaul Media Relations created a self-service guide for faculty.
IIT Stuart Viewbook “Strategically Competitive”
Illinois Institute of Technology
The IIT Stuart School of Business view book publicizes its new brand, “Strategically Competitive,” and illustrates how it is distinctive from other business schools in Chicago.
Thank You, CRH Family
Porter Novelli
Columbus Regional Hospital finds a creative, meaningful way to thank employees for demonstrating courage and commitment to excellence in the midst and aftermath of crisis.
21 Reasons You Belong at UIC
UIC
“21 Reasons” provided startling facts coupled with edgy design to re-shape perceptions and re-build the UIC brand.
Newsletters or Magazines
Treasures: 40th Anniversary Commemorative Issue
Naper Settlement
In this commemorative issue, Treasures Magazine chronicled the history of the Naperville Heritage Society, celebrating its 40th anniversary in 2009.
In Common: Northeastern Illinois University Magazine
Northeastern Illinois University
The NEIU Magazine has grown from an eight-page publication to a 32-page magazine and has generated new excitement about the university.
Non-profit Annual Reports
IIT Annual Report – “Forward: Motion”
Illinois Institute of Technology
The 2008 IIT Annual Report publicizes the forward motion of the university after its first year under the leadership of a new president.
La Rabida Children’s Hospital 2008 Annual Report
La Rabida Children’s Hospital and KTK Design
As good environmental stewards, La Rabida designed its 2008 Annual Report for online viewing. A postcard with a link to the hospital’s Web site was mailed.
Cultivate – 2008 Annual Report
Lambs Farm
In its 2008 Annual Report, “Cultivate,” participants captured Lambs Farm’s programs and their friends through photography, revealing a place where they may grow and blossom.
2007 Community Service Report
Northwestern Memorial Hospital
Northwestern Memorial Hospital’s mission-driven commitment to the community is explored in the 2007 Community Service Report.
2008 Northwestern Memorial HealthCare Annual Report Web Site
Northwestern Memorial Hospital
Northwestern Memorial HealthCare captures a year of accomplishment in its first exclusively online annual report.
Breaking New Ground
Rush University Medical Center
Published in 2008, the 2007 annual report uses highlights from a groundbreaking year to make the case for Rush’s new facilities.
Hope for Healing the Planet
Turner Advertising & Chicago Botanic Garden
This annual report focuses on the institution’s plant science initiatives serving the dual purpose of the communications piece for a $50 million capital campaign.
Feature Videotapes and Films
Restoring a Hospital, Renewing Commitment
Porter Novelli
A hospital commemorates employees’ bravery and fortitude in the face of a crisis and demonstrates its successful efforts to restore the hospital and community quickly.
“Got Visibility?”
Terracom Public Relations
This targeted and practical primer on public relations for green businesses shows the value of PR, builds capacity and drives business.
Web Sites
The Hormel Interactive Kitchen
Hormel Foods Corporation, Burson-Marsteller
Hormel Foods engaged Burson-Marsteller to design a Web site that struck a balance between familiarity and innovation, while showcasing the wide variety of Hormel’s grocery products.
CUB’S High-Tech Weapon
The Citizens Utility Board
An informative, cost-cutting Web site has helped CUB stay relevant to a wide range of consumers, from iPhone users to those still dialing a rotary phone.
IBOT Website Encourages Hispanic Travelers
Illinois Bureau of Tourism & The San Jose Group
To engage various demographics of Hispanic travelers to explore Illinois, The San Jose Group created a new, category-leading, interactive, culturally relevant, Spanish-language Web site.
Printed Press Kits
Fiber is Getting Cooler
GolinHarris/General Mills
To help spread the word about new Fiber One yogurt, GolinHarris garnered top-tier media attention and coverage by distributing a “cool” press kit to key contacts.
“Electronically” Fueling the Media
GolinHarris
To help launch BP gasoline with Invigorate, GolinHarris fueled media interest with an engaging electronic press kit, which highlighted the brand’s “younger for longer” message.