Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears

Event Details

Date Thursday, Oct 3, 2019
Time 11:30 AM to 12:30 PM
Location Registrants will be provided with a link for the webinar closer to the date
ChicagoIL
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$Free Member
$30.00 Non-member (Join now!)

a webinar with Andy Crestodina

Marketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there's just too much data out there. So the trick is to use the right data to find the best insights fast.

  • When people think of your brand, what do they want to know?

  • Which of you pages is least satisfying? Why?

  • What information needs are you ignoring?

The trick is to listen to your audience through your reports, then take the actions that make your visitors happier ...because you care. That's what empathy is all about.


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