Event Details
| Date | Wednesday, May 6, 2020 |
| Time | 12:00 PM to 1:00 PM |
| Location |
A link to the webinar will be sent to those that register on the morning of the webinar see map |
a webinar with Dan Kane, David Lasker, and Mike Shaldjian
Life in the 21st Century has become more digitally based every day. Media has been at the forefront of that change and the efforts to prevent the spread of COVID-19 have drastically altered the way we consume media. How do track those changes? How should the changes impact your media strategy?
News Exposure's Dan Kane, David Lasker, and Mike Shaldjian will address how to create digital content to fit today's environment. Lasker will also share key advice that he uses to keep his company safe against digital hackers.
An industry vet, Dan Kane has been working in the media intelligence industry for nearly 15 years. Dan enjoys partnering with clients to help determine the appropriate solution and set of services to accommodate their needs and budgets. From prominent national retailers tracking brand, industry and competitor news and requiring qualitative and quantitative analytics to solo practitioners needing to capture their local market clients’ media coverage, he can tailor a solution for clients of all sizes.
Outside of News Exposure he stays busy with his family and two young sons.
Mike Shaldjian began in the media monitoring industry in 1998 with Video Monitoring Services (VMS). He later worked as the Southwest Regional Sales Manager with Bacon’s Information (now Cision), where he remained for 5 years. In 2006 he left Bacon’s to open and operate his own business, Media Watch AZ for the next 9 years before selling the company to News Exposure. After a 1 year sabbatical from the industry, Mike received a call from David Lasker, CEO of News Exposure, asking if he was bored yet. Mike joined News Exposure in April of 2015 where he oversees the NE Team of account managers as well as handling a client base of his own.
David H Lasker worked as a video journalist during the 1990s, covering breaking news in the Chicago television market.
In 2000, David founded Nationwide News Monitors. In 2004, David saw the need to create a permanent archive of all recorded content and began building what is now the nation's largest media archival library, which includes select content as early as 1984, from procuring archival libraries from independent monitoring services.
News Exposure was created in 2011, and adds another first to the monitoring industry – a permanent HD TV content library that began in November, 2010 – an exclusive niche to the industry. Along with online, print and social media monitoring as well as robust media contacts database and customized analysis reports, News Exposure offers a complete digital solution for today's busy PR pro.