Communications & Marketing for Medical Associations

Event Details

Date Wednesday, Mar 30, 2022
Time 12:00 PM to 1:00 PM
Join the Publicity Club of Chicago on Wednesday, March 30 at 12:00 PM for a webinar about Communications & Marketing for Medical Associations.
Panelists will include American Medical Association Vice President for Enterprise Communications Justin DeJong and American Association of Endodontists Chief Marketing & Communications Officer Kim FitzSimmons.
Attendees will come away from this webinar with insights on:
-How COVID-19 has impacted medical associations individually and the medical industry as a whole
-What medical associations are doing to help their members as rules around COVID-19 continue to change
-The importance of the association industry to Chicago
-How associations are getting back to in-person events
-and much more...

This webinar is complimentary for PCC Members and $10 for non-members. Interested in joining? Membership starts at $100 and includes complimentary webinars and other member discounts for a full year after you sign-up.

Speaker Bios

Justin DeJong is the Vice President for Enterprise Communications at the American Medical Association, where he leads public affairs including media relations, speechwriting and employee communications. He works to demonstrate organizational and physician leadership on key topics including national health reform, congressional and administration efforts to undermine the Affordable Care Act, and the opioids epidemic. DeJong leads a team of 14 contributors. Before joining the AMA in 2013, he was an appointee in the Obama administration and was chief spokesperson and director of public affairs at the U.S. Department of Agriculture. When DeJong joined the AMA, he was the youngest vice president in recent history and the first openly gay executive. He works to raise visibility of AMA policy positions that advance the LGBTQ community.

DeJong is active in city, state and national politics and currently serves as Board Chair of Equality Illinois, on the Campaign Board for the Victory Fund, as a Board member for Chicago Area Public Affairs Group (CAPAG), and as the Outreach Committee Chair for the Chicago Low-Income Housing Trust Fund.

DeJong earned his B.A. in public relations from Northwestern College in Orange City, Iowa.

Kim FitzSimmons is the Chief Marketing & Communications Officer, American Association of Endodontists. Kim has two decades of experience leading award-winning marketing for national healthcare brands, including two medical associations. Since joining AAE in 2017, Kim has led the association's initiatives in marketing, communications and public relations. She has accomplished much in that time, directing the rapid evolution of AAE’s marketing and communications capabilities and the development of several successful launches, including the Worth Saving campaign, Save Your Tooth Month and AAE’s multi-award-winning website redesign. She has bolstered the important work of the Foundation for Endodontics and coordinated AAE’s successful response to recent root canal misinformation. In her elevated role, she will continue promoting root canal safety and supporting the future of endodontics with the Foundation.

FitzSimmons majored in marketing and accounting at the University of Cincinnati Carl H. Linder College of Business and earned her M.B.A. at the Roosevelt University Heller College of Business.


 Back to Listing