Reputation Builders: Turning Recognition into Real ROI

Event Details

Date Wednesday, Apr 15, 2026
Time 4:30 to 6:30 PM
Location 200 W. Madison
ChicagoIL 60606
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Awards and industry recognition are everywhere. But not all recognition actually means something.

Join the Publicity Club of Chicago and Crain’s Chicago Business for a practical, behind-the-scenes conversation on how recognition is really earned and how to turn it into credibility, visibility, and long-term value.

This panel brings together media leaders and communications professionals to break down:

  • What judges and evaluators are actually looking for

  • How strong submissions are built and why many miss the mark

  • The role recognition plays in reputation, business development, and trust

  • How to extend the life of a win through content, storytelling, and visibility

Whether you’re submitting on behalf of clients, your organization, or yourself, you’ll walk away with a clearer, more strategic approach. Attendees will also have a better sense of how to make recognition work after the win.

Like all PCC events, this will also be a chance to connect with peers across media, agencies, nonprofits, and corporate teams.


Panelists
Becky Carroll, C-Strategies
Ann Weiler, Crain’s Chicago Business
Additional speakers to be announced


Event Timeline
4:30 PM - Networking and welcome
5:15 PM - Panel discussion
6:00 PM - Conversation wraps
6:00–6:30 PM - Optional networking


Who Should Attend

  • PR and communications professionals
  • Agency leaders and strategists
  • Marketing and brand teams
  • Nonprofit communicators
  • Anyone thinking about awards, recognition, or visibility

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